Why your data matters to us

- video

It’s difficult to refute that big data – the vast sum of information we regularly and often unconsciously share via social media, online browsing, and wearable tech devices – makes for a more personalized web experience.  Just think how convenient it is when Netflix shares film and program recommendations based on your viewing history.  Even much of the music you listen to both on- and offline has been pre-selected on the basis of data sets, reports The Atlantic.

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