Social Networking Use - Pew Research Center

As of May 2013, 72% of online adults use social networking sites. Young adults are the most likely to say they use social media sites, while women and urban dwellers are more likely than men or rural users to be on the sites. Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram and Pinterest. Read more

The Demographics of Social Media Users — 2012

Reference

Pew Research Center's Internet & American Life Project

    

Pew Research Center's Internet & American Life Project

Tablet and E-reader Ownership Update  Oct 18, 2013

OVERVIEW

The number of Americans ages 16 and older who own tablet computers has grown to 35%, and the share who have e-reading devices like Kindles and Nooks has grown to 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.