ABOUT G-STAR RAW: Pharrell Williams

http://vimeo.com/86197283

http://rawfortheoceans.g-star.com/#!/tagged/collection/women

raw from the sea

Of all the causes, why the ocean? "The ocean has a lot in common with us; you know the planet's 75 or 85 percent water. So are we, our flesh is 75 or 85 percent water," Williams told Style.com< http://style.com/>. "There's a huge parallel there, so like if you aren't taking care of the water, then you kill the life. The significance of water on a planet sort of tells you that there's life, at least on a microbial level, like when you have no more water, you have no more life." http://www.style.com/trends/industry/2014/pharrell-williams-puts-his-star-pier-behind-parley-for-the-oceans

http://rawfortheoceans.g-star.com

http://www.parley.tv/events/#new-york

https://www.g-star.com/en_us

http://www.style.com/trends/industry/2014/pharrell-williams-puts-his-star-pier-behind-parley-for-the-oceans

http://www.seashepherd.org/news-and-media/2014/02/08/sea-shepherd-bionic-yarn-and-parley-for-the-oceans-launch-the-vortex-project-1552

Happy Oceans! Happy Life! G-Star Raw and Bionic Yarn partner up with Parley for the Oceans. Happy Oceans! Happy Life! G-Star Raw and Bionic Yarn partner up with Parley for the Oceans. http://vimeo.com/86197283

New York Fashion Week, February 8th - Pharrell Williams, Creative Director of Bionic Yarn, announces ‘RAW for the Oceans’, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn. Together they launch the first collection made with recycled plastic from the oceans in stores August 2014. In the setting of the American Museum of Natural History, the partners present The Vortex Project, an initiative by Parley for the Oceans in collaboration with Bionic Yarn and Sea Shepherd Conservation Society to remove plastic from the oceans and recycle it.

RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans. The collaboration is a long-term creative exploration, where both parties joined forces to innovate denim and to make a serious impact against plastic pollution. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into its product lines where possible.

http://www.fairplanet.org/story/the-parley-begins-live-blog/

Tim Coombs and Tyson Toussant, founders of Return Textiles (2nd & 4th left), have created a new bionic yarn  that breaks down plastic so that it can be spun into a fabric with uses ranging from denim jeans, through to tough, durable straps for shipping containers.

Tyson suggested that:

We collect the garbage from the ocean, and turn low grade plastic into high-quality plastic. The process delivers a high-quality texture, and increased durability… turning plastics bottles into fibre, spinning into yarn… from Denim to cargo logistics straps for ships, to boat covers to ski jackets. The design is versatile and has many applications.