CEO Jeremy Stoppelman
How were you able to successfully tap into communities when you were first starting out?
We had competitors who were paying for reviews, and that creates a mercenary relationship. We weren’t trying to pay people. We were trying to make a site that was fun. So we attracted a lot of people that just loved to write. People were competing with each other. One person would write in haiku. Another would do a free-form poetry style. People were riffing and getting creative, and that showed we were attracting the right type of people.
Stoppelman began as a software engineer at X.com in 2000 and worked his way up to VP of engineering after the company merged with Confinity to form PayPal. After eBay’s acquisition of PayPal, Stoppelman mulled his career options. He could either go back to work at a different company or start a new business for himself. In the end, he decided to go to Harvard Business School.
"I can go to business school for a couple of years and that’s great experience. I can learn some things about the business side that I didn’t already know and so I just took it and went to Boston.”
Charlie Rose is joined by Jeremy Stoppelman, the cofounder and CEO of Yelp
VIDEO: Ice Cream With Yelp's Jeremy Stoppelman
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