Meaning is negotiated throught the interchange between texts, culture and audiences:
| TEXTS DENOTATION CONNOTATION CODES & CONVENTIONS PRACTICES OWNERSHIP & CONTROL GENRE NARRATIVE COMMODITY PROMOTION TECHNOLOGY MEDIUM INTERTEXTUALITY e.g. what else is it like? | CULTURE FINANCE DISTRIBUTION LEGALITY TECHNO-CULTURE ECONOMIC CLIMATE IDEOLOGY AND VALUES PUBLIC MOOD MEDIA ENVIRONMENT | AUDIENCES CULTURE e.g. race, class, age, nationality, politics, sub-culture GENDER TEXTUAL COMPETENCE (general & specific) PSYCHOLOGY e.g.pleasure, use SOCIAL FUNCTION SKILL SETS REGIONAL DIFFERENCES |
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| http://digitalliteracy.mwg.org/studies/meaning.html |
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