Additionally, Coogi is implementing mobile marketing offers and messaging targeting club-goers and hip-hop music fans via a sponsorship of Club Droid. Violator DJs, the deejay coalition responsible for breaking exclusive new music first from some of hip-hop’s biggest names, including 50 Cent, Busta Rhymes and Soulja Boy, has partnered with Digital Mind State, a new startup led by CEO Mike Johns, focused on brand advertising and integration across mobile, PCs, television and the iPad, for the launch of Club Droid 2.0.
“At least 20 percent of our traffic and 10 percent of our sales come from mobile, and we are working toward making the handheld experience more satisfying.
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